Tips for Writing an Effective Press Release

My blog posts thus far have focused on fiction writing and editing. For a change of pace, let’s talk about business writing. Working in investor relations at a large company, I had firsthand experience with press releases, especially those in which we announced our quarterly financial results. Recently I’ve done some further thinking (and research) on how best to structure press releases, and I’ve compiled a set of tips which I hope you find helpful. 1. Be newsworthy To create a newsworthy press release, you need to put yourself in the target audience’s shoes. Most good press releases are issued [...]